DAI 1000 - PUB 3.0
Food Heroes

As the name of this pub refers to its address (piazza Garibaldi, “1000” is the name of Garibaldi’s army), while designing the corporate identity I asked myself: what would happened if Garibaldi had lived in Facebook time?

He would probably sent emails instead of letters, chatted with Mazzini on Skype, shared posts of the Giovane Italia, created an event to recruit the 1000 (which perhaps would have been even more than 1000), checked the route Quartu/Marsala on Google Maps, bought the “giubbe rosse” on Ebay, checked in on Foursquare, tweeted the conquest of Sicily and answered to Vittorio Emanuele with Facetime or Wattsapp. In a nutshell, it would “be ahead”.

That's why Marco & Alessandro decided to call their pub Dai 1000, that’s why they created not only a pub, but a PUB 3.0.

That’s why I created cool and contemporary graphics mixing a timeless font like Futura with a handwritten one. That’s why I invented catchy phrases to point out Dai 1000 philosophy.
Starting from the logo redesign, proceeding with the corporate and promotional identities, the menu design, the take away stickers and the signs. All using only black, white and red (Garibaldi’s soldiers shirts were red!).

Architects: Studio Marcelletti - Marco Marcelletti, Emiliano Volzone, Francesco Tonnarelli (coop.)

Meet Dai 1000 on Facebook