DAI 1000 - PUB 3.0
Food Heroes
As the name of this pub refers to its address (piazza Garibaldi, “1000” is the name of Garibaldi’s army), while designing the corporate identity I asked myself:
what would happened if Garibaldi had lived in Facebook time?
He would probably sent emails instead of letters, chatted with Mazzini on
Skype, shared posts of the
Giovane Italia, created an event to recruit the 1000 (which perhaps would have been even more than 1000), checked the route Quartu/Marsala on
Google Maps, bought the “giubbe rosse” on
Ebay, checked in on
Foursquare, tweeted the conquest of Sicily and answered to Vittorio Emanuele with
Facetime or
Wattsapp. In a nutshell, it would “be ahead”.
That's why Marco & Alessandro decided to call their pub
Dai 1000, that’s why they created not only a pub, but a
PUB 3.0.
That’s why I created cool and contemporary graphics mixing a timeless font like Futura with a handwritten one. That’s why I invented
catchy phrases to point out
Dai 1000 philosophy.
Starting from the logo redesign, proceeding with the corporate and promotional identities, the menu design, the take away stickers and the signs. All using only
black, white and red (Garibaldi’s soldiers shirts were red!).
Architects: Studio Marcelletti - Marco Marcelletti, Emiliano Volzone, Francesco Tonnarelli (coop.)
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Dai 1000 on
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