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VICEVERSA VS VICEVERSA

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VICEVERSA VS. VICEVERSA

How listing my feelings has helped me to go through these xxx-week lockdown.
Yes, this is just another quarantine project.

Viceversa VS. Viceversa is a project developed during 2020 pandemic.
It’s a serie of 23 posters (almost one every two days of Italian lockdown) + 3 "bonus designs"
to celebrate the holiday Season (and another lockdown).
It's a project about the necessity of changing our points of view. It’s a project on resiliency, feelings,
colours, gradients and… lists. It is not uncommon to experience opposite feelings one after the other. Living them as positive or negative emotions depends on the point of view, on the approach, on the "versus" of reading.

Having my ups and downs comes naturally to me. Under quarantine these feelings have intensified.
As I designer, I mostly design posters. That’s why a poster series was the perfect way to keep track
of this emotional storm but also to involve friends and relatives (who provided their own lists), to celebrate anniversaries and communicate with the rest of the world. So here there’s my VICEVERSA VS. VICEVERSA series.

At first they were digital posters, only. Then they had been published, printed, exhibited.
Some of them took part to other posters projects, with the aim to describe, share and communicate
this epic event we were all dealing with.

The layout looks simple, organized and perhaps even pleasing, with 2 opposing parts fading into each other
(the life "before" VS the life "now"). The pale, spring colours contrast to the theme of the project.
Typography is neutral (Helvetica, what else?): to understand the project you have to read it carefully,
you have to commit yourself. Each poster makes sense however you look at it.
Things can be seen from both points of view, there is never only one (single) truth.
However I feel and react to things is fine and I simply need to accept this. Feeling angry, enthusiastic, exhausted, devastated is fine. No exceptions. Feeling productive or completely out of energy is fine.
Missing friends and family is fine and so are missing my daily habits and personal space. Going to live (virtual) conferences is fine, and switching off all devices is also absolutely fine.

Each half contains a title at the top (or at the bottom):
SPRING (?) 2020 VS THE REST OF OUR LIVES
and
OUR LIVES IN 2020 VS THE REST OF SPRING)
a subtitle:
SELF ISOLATION ANTI-SOCIAL CLUB. NON-STOP 2-PERSON PARTY /
LIVE FROM MY KITCHEN / BEDROOM / LIVING ROOM / BALCONY
and
ALL TOGETHER SOCIAL PARTY. MASKS DOWN / HUG ME / HOLD ME CLOSE
STAY AT HOME BUT ONLY IF YOU WANT TO).

in the middle:
two more titles, which explain the theme of the poster (i.e.: I feel / I don't feel - I miss / I don't miss ...).
Then the list, made of adjectives, verbs or short sentences.
The list does not change from whichever side you read the poster. What changes is the point of view.

The apparent visual order is disturbed and interrupted by aggressive, annoying, black forms.
They cover and hide. They translate the theme of the list and the purpose of the project into an image:
try to dispel all the doubts and fears that grip us these days.

Full list of posters (constantly updated) on my instagram page I hope my project will help other people accept their feelings and reactions, no matter how constructive or disruptive these are.


AN AR EXPERIENCE
To celebrate the beginning of the holiday season, I realised 3 more posters (n. 24 / 25 / 26)
which come up with an augmented reality video. At the and of the days it's Xmas Season!
Don't miss your chance to enjoy your augmented reality experience. And it’s super easy!
Download the Artivive app from the iTunes or the Google app store. Install it on your phone.
Switch on Artivive App.
Point the phone at one of the three posters above and… let the magic happen!
This year, more than ever before, we all need to be surprised ;)

If you want to share my project, please use #viceversavs and tag me!


***Mentioned on PRINTALY BLOG 
Terni (Italy) 18 November 2020 
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*** Exhibited@ BIENAL DEL CARTEL BOLIVIA BICeBé
La Paz (Bolivia) - 15/19 November 2021
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***Ehxibited & awarded@ CREATIVE CRISIS POSTER COMPETITION 
@FORWARD FESTIVAL 2020 
Vienna (Austria) 8/9 October 2020 
more
read the article

***Mentioned on FRIZZIFRIZZI WEB MAGAZINE 
Bologna (Italy) 22 April 2020 
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Professional Member of AIAP
Italian Association of Visual and Communication Design