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LIGHTNING.IO - SAN FRANCISCO - San - San - San - San Francisco


It’s the first lightning talk summit to be held in San Francisco, CA. It’s an event based on 5 minutes speeches about different topics such as technology, philosophy, design… and much more. “Google marker meets the lightning bolt” is almost the concept that surrounds the logo. On one side a marker, similar to those of GoogleMaps, to indicate exactly what to expect from the conference. On the other side the concept of light, strictly connected which the power of ideas, that enlights minds, make people think and become better.
The logo is a “fluid system made of different markers”. The design of complex-shaped bolt refers to creativity, art, music… while the design of geometrical-shaped bolt is related with  technology, computers, electronics, math… The mix of these two kinds of approaches is obvious on the first communications layouts: different markers overlapping and fusing each other to symbolize the mix of topics of, the event.


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Professional Member of AIAP
Italian Association of Visual and Communication Design