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la notte rosa

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La Notte Rosa

La Notte Rosa is the great festival of the summer, a sort of New Year in Riviera summer. From dusk to dawn the Adriatic coast of Romagna and Marche Regions are an explosion of lights, sounds, images, colors. 160 kilometers of concerts, performances, readings, installations, conferences, exhibitions, magical sceneries, everything “pink-painted”.

I was commissioned to illustrate a city map, underlining the highlights of the areas, including an array of landmarks (such as the San Bartolo Park or the Palla di Pomodoro), the different venues of the events and, last but not least, the fact that Pesaro is the city of the bicycle. Working in a flat, graphic style, I depicted various districts, considering them as bicycle gears and wheels, with “strange” references hidden here and there. An example? The shark in the Fosso Sejore area refers to the movie Jaws by Steven Spielberg: the Mostra Internazionale del Nuovo Cinema of Pesaro had celebrated its 40th anniversary, and I wanted to celebrate it, too. 

Graphic penguins are an homage to the original photographic cover by Marco Morosini.
I also created a set of icons to be used in the flyer and in the communication stuffs.
Everything pink, everything “bicycled”.

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Italian Association of Visual and Communication Design