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2 day 2 why

2 day 2 why
2 day 2 why2 day 2 why2 day 2 why

2 day 2 why

It is a restaurant in the restaurant, the new "lunch version" of Why - Casual dinner, opened Monday to Friday, from 12.00 pm to 2.00 pm.
The real challenge for me was to design the corporate identity of the new restaurant making it different (but not SO different) from the Why - Casual dinner one.
I first studied a system of 5 logos, one for each day of the week, one for each menu of the week

I decorated both the window entrance and the black interior glass wall with the new logos to promote the new lunch opening, then I designed a big black typographic poster to be placed in the most crowded crossroad of the city.
The five logos became stickers, sticked on the water and wine bottles of the restaurant and almost everywhere around the city: I once saw one on a windscreen and obviously, on some road signs… definitely nice ;)



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Professional Member of AIAP
Italian Association of Visual and Communication Design